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Friday, July 23, 2010

NCCA's Crafting the New School in Philippine Cinema


Last February, the NCCA Cinema Committee conducted during the Philippine International Arts Festival a successful showcase of regional films in an event called “Cinema Rehiyon”. The huge turnout proved to all the presence of a thriving and ever-growing national cinema based in the regions. As revealed in the background profiles of the various filmmakers who participated in the event, a large number of the films were done as part of school requirements.

Realizing the influence of teachers on filmmakers and the kinds of films that are made, the seminar-workshop aims to provide teachers with a holistic perspective on the “new school” of Philippine cinema – how with digital technology current practices related to the production, exhibition, distribution, and copyrighting of Filipino films are being reshaped and altered. It also seeks to raise the awareness among teachers for their curriculum programming of the manifold potential of digital cinema content not only as a stand-alone work but also as an integral element of other new media forms.

“Crafting the New School in Philippine Cinema” is a project of the National Commission for Culture & the Arts Cinema Committee and the De La Salle-College of Saint Benilde School of Design & Arts in partnership with Saint Theresa’s College Cebu.

The topics will be grouped into several tracks that include The Domain of Digital Filmmaking, Film Beyond the Theater, Intellectual Property, Curriculum Development, and Establishing a New Media Infrastructure in the School among others. In addition to rich discussions on the topics, participants will also be engaged in experiencing key production and post-production work as applied in actual film/video industry settings.

Modules across tracks will be conducted simultaneously during the conference, this means that participants have a veritable “menu” of break-out sessions that they can attend to form a holistic learning experience. Given this format, we highly encourage schools to send at least 2-3 participants to best cover the largest amount of topics across tracks and maximize the benefits of the conference.

This is open to all educators who handle courses in Introduction to Mass Communication, Multi-Media Presentation, Media Literacy, Video Production, Film Appreciation, and other related courses. This is also open to Graduate-School students of communication and film, film industry professionals and facilitators of video- and film- related workshops.

There will be two separate schedules for the seminar-workshops:

1) Aug 5-7, 2010 for Luzon and NCR participants at the De La Salle-College of Saint Benilde, Vito Cruz, Malate, Manila and,

2) Aug 19-20, 2010 at St. Theresa’s College Cebu, Don Ramon Aboitiz St., Cebu City for Visayas and Mindanao participants.

There is a minimal fee of P 2,000 for registration which covers meals, hand-out materials and a copy The Media Kit Books 1 and 2. Early-bird registrations received on or before July 23 will be given 25% discount.

Pre-register now to reserve slots for your institutions’ delegate(s). Please accomplish the attached Individual Registration Form and send via email to Ms. Gian Gloria (craftingthenewschool@gmail. com). Deadline for registration is July 30, 2010.

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