UE Fine Arts and HERO TV hold fashion show for Guimaras

Hysteria (n: panic, hysterics, frenzy, madness)

HERO TV and the senior Advertising Arts class of the University of the East College of Fine Arts recently held "HYSTERIA: Fashion Show for a Cause" at the UE Tan Yan Kee Building parking lot and at the UE Theater, Recto, Manila.

The event served as an opportunity for UE CFA students to show their own fashion designs inspired by artists Piet Mondrian and Andy Warhol as well as Japanese street fashion collections. Participants also came dressed in their favorite animé, sentai, and computer games characters in the Cosplay parade.

This annual campus tradition was started last 2000 as part of the university's foundation day. This year, the event was co-sponsored by HERO TV, the first and only Tagalog-dubbed animé channel in the Philippines and the Home of the New Animé Revolution. HERO TV will celebrate its first anniversary on November 18 at the World Trade Center.

"Hysteria is a unique fashion show with a noble purpose. The organizers really exerted so much effort in designing the costumes," HERO TV segment producer Carlo Jan Landrito said.

Fashion design professors Fe Nuguid Evangelio and Richard Legaspi stressed that their college would like to show their distinction coupled with a firm marketing strategy in line with the celebration of the 60th UE Foundation Day.

Supporting Evangelio's and Legaspi's classes were UE CFA Dean Arch. Celino Santiago, College Secretary Angelito De Guzman, Ms. Ellen Villanueva for the live video, Mr. Rodel Peña for the photography, Mr. Ruston Banal for the audio-visual presentation, and the rest of the UE CFA faculty.

"The student designers believe that as long as they have hands to hold, a heart that feels, a reminiscence to carry and designs that kills. No challenge will become a barrier that will stop them to create HYSTERIA a fashion show for a cause," said Joan Punzalan, one of more than a hundred participants in the fashion show.

Hysteria is also sponsored by Red Room Productions, Crystal Clear Mineral Water, Ping-Ping Lechon and Restaurant, Inc., Micro Image Tech, Eurotel, Signus Packaging Corporation and UE Buklod Sining Alumni Society. The proceeds of the show will benefit ABS-CBN Foundation's projects to help the victims of the Guimaras oil spill.